Friday, 26 February 2010
health and safety while editing
because we were working with sound as well, it was a promo for a gig after all, we made sure the sound wasn't too loud. we wore headphones for most of the time so if it was too loud we would have damaged our ears.
risk assesement for filming at the fiver
we couldn't use the cherry picker to film. the reason was obvious, if anything happened the junction would get in trouble.
we were given ear plugs so that the sound of the live gig didn't affect our ears too much
if we were filming close to the stage, we were recommended to wear our headphones. the good thing about this was you could turn down the ound on the camera so the sound wasn't too overwhelming.
they recommended we had 5minute sitdowns after filming for an hour. we were on our feet all night so this was a good idea.
we couldn't spend too much time backstage while the bands were going on and off. the reason being that they were moving instruments around and there wasn't much room backstage. we would have slowed them down.
there was a specific space on stage where we could film, and it was close to the edge. while filming on stage we had to be careful and bare in mind the lack of room we had.
we didn't need to get people to sign model release forms while filming them because on the tickets it says that there might be filming or camerawork done so this wasn't an issue. anyone who buys a ticket has agreed to be filmed.
editing after feedback from simon
i put the logos at the end and in between sequences i put information written in the same font as the junction logo on blank screen. the transitions between sequences worked with the music that i put over them. the songs were taken from the footage taken at the fiver. there were only afew that were in good recorded quality. other songs recorded sounded abit tinny and the sound levels weren't all the same. the songs i chose were the ones that worked best. for the 'how to apply' footage, i felt that it didn't show the information clearly enough. i went back and decided to write the information up between certain shots. before editing the sequence showed you how to apply but didn't tell you how. the information wasn't clear enough. after going back and writing it up i showed some people in the class and they all said that it was better. i then exported the video and the length of the video was 1.45minutes. this length is directly between the lengthssimon had said was okay. i'm happy with the editing i got done today. the promo looks reallt professional now.
feedback from simon
i asked him if 1.30-2.00 minutes in length would be okay and he said that a length between that would be fine.
everything that he told us is quite straight forward to improve and work on so i'm just going to make the changes that simon wants and then export the video.
editing after feedback
me and alex went through the footage we had and picked out footage of the fiver that looked good. we needed footage that looked different, different angles, different bands etc. after we did this we tried thinking of transitions between sequences that would keep the pace of the promo video. before the video kept on slowing down between sequences because they faded to black.
Tuesday, 23 February 2010
response to feedback from bourneworth
other things i need to do in response to the bourneworth feedback is:
redo the narration
start video with live footage
sound levels need redoing
get rid of light effects
scrap text infront of text
make the information more straight forward
bourneworth feedback
bourneworth feedback:
voice over too quiet
sound levels are different
not enough live footage to demonstrate junctions potential
needs to begin with the live footage/ jump straight into it
text over text doesn't work
needs a better beginning
response to feedback from class
it also needs more information as well so i'm going to go back and give the video more info. this won't be too hard to do, basically all that entails is finding footage that highlights the questions that need answering. such as how to apply and what the junction has to offer and such.
Monday, 22 February 2010
feedback from class
Live footage of The Fiver
What the requirements are for getting in
What you get if your band is accepted
How to apply
It must look contemporary Appealing to the 14 – 17 age group
Supply all the relevant information
what feedback did we get:
Well edited, exciting imagary
Doesn't show that there needs to be some experience first
Sets out idea that you work with technician but comes across more as a process than a learning experience
Provides info
Contemporary feel, using references to adverts and films
Great build up and speed, like the drop to slower temp. Build this up more if you can
yes- appropriate for age group
rough cut for fiver promo
Junction Fiver Promo from cmdiploma on Vimeo.
editing the fiver promo - 3
editing the fiver promo - 2
editing the fiver promo
other photos from shoot

getting equipment ready to film sound check in junction 2

making sure equipment was okay to film sound check

me filming sound technician in junction 2 during sound check

sam filming the fiver night in the pit area

me helping the interview of the two bands talking to eachother

the stage for the fiver night
the fiver night
before the fiver started





day of filming at the junction

similar interaction to my interaction with junction


Sunday, 21 February 2010
promotional video - jeff hardy goodbye
this was a promotional video made for when jeff hardy left smackdown. it features a few similarities with the promo video we made for the junction. the beginning of the promo video is a little slow and builds up around 45seconds into it. after that the cutting gets more rapid and the cuts go with the music. this is a lot like our promo video. the rapid cutting and flare effect used on the action scenes in the smackdown promo are almost identical to our promo video.
theres a light effect on the beginning part of the jeff hardy video which is similar to an effect we had on our rough cut but eventually got rid of because of the feedback we got at bourneworth. the length of the promo video is similar to ours aswell. thats something that usually stays the same, promo video lengths are usually between 3-4minutes. especially with music video promos. the promo video for smackdown is about 1minute 40seconds. i think our promo is similar to this. the song that we used in our promo video is rock and the music for the jeff hardy goodbye promo follows the same genre, though its a song that features a slow beginning that fits the feeling of saying goodbye to someone.
overall there aren't a lot of similarities between the two but then again they're promoting 2 completely different things. one is for a arts venue and one is promoting wrestling. its interesting to point out similarities between 2 completely different genres of promo video though. even though they arent the same type of video, they still have things about them that you can compare and you can point out similarities as well as differences.
action plan
what simon thought of our pitch
next meeting with simon
ideas for promo
this is a video of the channel 4 ident. the idea for the idents was that something would be making the shape of the 4 logo, but only in a specific place. we like this idea and want to incoorporate it somehow, possibly with the fiver logo. it's only a possibility as we might not get enough time on the day we go to shoot at the fiver event. like the rapid cutting, people will instantly recognise where the ideas came from and they'll c0onnect with it. it just so happens that channel 4 is most popular with younger people anyway. it will appeal to our target audience.
ideas for promo
this is a video that someone made in the style of shaun of the dead. the films shaun of the dead and hot fuzz both have a destinct style about them. they both incoorporate rapid cutting, like the ones in the navy advert. we want to take this cutting style and incoorporate it into our promo video. we think it will appeal more to the target audience more due to the fact that it's quick and fast. also, hot fuzz and shaun of the dead are both hugely popular films amoung people of this age so the effect wil be easily connected and people will understand the link.
ideas for promo
this is a link to a acdc music video called, 'rock n roll train'. while i was coming up with ideas for the promo video of the junction, i remembered a video i watched that had some great live footage on it. it was a very defined style and effect that made the live footage look so much better. a light flare effect was used over it to make it stand out more. i found the video and watched it and thought that the effect would look great over the footage at the junction. when simon bates comes in to hear our ideas we'll show him the video and i'll explain to him what it is we want to do.
ideas for promo
this is an advert for the navy. the way its done is the narration gives all the iformation but it's very rapid and quickly cut as well. each narration has one shot so the image stays in your mind. me and my group liked the way that it was very quick, our client doesnt like long videos, and gets the information across in a rapid way. though it's quick and not terribly long, it still gives away valuable information that a 3minute video could have done as well. this video is just over 30seconds in length. it goes to show that videos don't have to be long to give good information thats accurate.
this video has inspired us to make a promo video with the same rapid quality this video has. we also like the narration and one shot per sentence is good to. it works really well as an advert and we believe the same formatt could make a good promo that will appeal to the client. we will show him the video and tell him about our ideas when he comes in to our colleg for the next meeting.
spy live, promotional video for cambridge film festival 2009
i remember seeing this promotional video for the cambridge film festival while i was doing volunteer work there last year. i remember it being talked about as an interesting way to advertise such an event. people mocked it's style and thought that it was worthy component for a student film. i don't think that's fair at all. i really like it's use of style. it's in the same style as 1930's black and white thrillers and the angling is much like hitchcocks contemporary shot types in films such as vertigo or the birds. it's also very film noir. the shadowing and eery atmosphere makes it a great representation of a nostalgic thriller.
if i compared this to my promotional video for the junction fiver, it would be very different. it's because their promoting different things, using different styles and using different ways of expressing the desired message. the promotional video for the film festival is showing you what to expect from the festival. arts house films and independant movie maker pieces. and also old cinema, the picutre house plays older films as well, not just new releases. the music fits the style of the promo, it's a tense orchestral piece that builds up slowly. this reflects in the editing as well. our promo video for the fiver is fast paced, much like the rock music on top of the video giving it pace, and follows different rules and expectations. we were given a brief to stick to. we needed to make it quick, appealing to 14-17 year olds and to be informative. the promo for the picture house isn't any of these things.
the one thing that is similar in the two videos is the use of music complimenting the style of the video. the promo for the festival is gritty and atmospheric and this translates in both the visuals and the music. our promo video is quick and snappy and this too translates in both the visuals, with use of live footage, and music, also live music recorded on the night to give it an extra element.
promo research - ducati
this is a video promoting a motocycle. though this isn't the same kind of video as a promo video for a arts venue, it does have attributes that are nessesary in promo videos. It only features the good parts. this sounds silly but what i mean is it doesnt show anything that isn't important. for instance, the bike ha a distinct look and sound about it so the video picks up on that a lot. the music in the video is quite loud and fast paced, dance music almost. this compliments the bike well, picking up on the sound quality of the bike.
promo research
this is a video promoting a arts festival. the information included in the video is very simple. it gives a list of people who will be included and what it has to offer. the video is all done using after effects, theres no live footage. this is something that my client wants. he wants there to be live footage in the promotional video.
strawberry fair short film festival
Every year, strawberry fair hosts a small scale film festival in which young and local film makers get the chance to submit their short films and have them shown at the fair, in 2010 however with the cancellation of the fair the local council has agreed to host the short film festival now known as “ Strawberry shorts Film Festival” as part of their “The Big Weekend” where the festival will be held on Parkers Piece in the centre of Cambridge.
this is the trailer for the festival
Saturday, 13 February 2010
pitch for simon
what that means is the promo will perfectly illustrate what the fiver is and what kind of experience it is. the target audience are bands, so the video will show the fiver night from the perspective. the format of the video will be like the navy advert where we got our inspiration from.
the narration will move the video and along with the imagery, give all the information nessesary for bands watching to find out how to apply and get a chance to live the dream. we reckon the video will be about 2-3 minutes long. it will be rapid and fast paced.
Friday, 12 February 2010
the brief for the project
• Background Information
• The Junction Fiver is a successful established brand that is gaining credibility as one of the best youth events in Cambridge
• Five local young bands at varying stages of development perform in Junction 1 (850 capacity live music venue), tickets cost a Fiver!
• The Bands are given a set amount of tickets to sell from which they take £1 per ticket, the more they sell the better they do financially and the more audience there is in the venue
• The Fiver aims to encourage and nurture emerging acts and provides a platform for young musicians to work with professional technicians, a top class PA system and exposes them to an audience five times their normal size
• The Junction needs to continue to attract new bands in order to keep this brand going and must increase the presence of the event on its own website and amongst social networking sites and forums
The Brief: Create a Promo for The Fiver
• Level 3 Independent Unit
– Level 3 students will produce a promotional film for The Fiver for The Junction website
– The film must have the following content:
• Live footage of The Fiver
• What the requirements are for getting in
• What you get if your band is accepted
• How to apply
– It must look contemporary, fast, appealing to the 14 – 17 age group and supply all the relevant information
– Films will be judged by a panel of senior staff and, if the standard is high enough one film will be chosen and used on the website
Planning sessions should be planned for the week commencing 8th Dec and scheduled in advance with Gary Brown and Simon Talbot
18th December – Filming of Fiver
answers from client
no achieve footage footage to hand from the junction.
must be all of our own shoot footage used within the final media video.
want very good quality footage of the junction to be used, live footage with loads of quality sound effects and such.
bands usually get invited to play at the fiver, after looking into their myspace page and picking the best bands/ songs. it is also judges on the amount of fans they have. for example, the more fans they have the more chance they have at playing at the junction.
the running order of the promo and documentary is vital to success of the completed video overall.
can make junction logo, but don't change the font or the logo around too much. keep the same branding throughout the video.
tickets have model release cover, so we are allowed to film crowd shots within the videos.
19th is the confirmed date of the junction fiver night.
we can film backstage if we wish too at the fiver event. you'll be given backstage passes
do not dilute the junction branding, it must be the same if used.
mid-march is the final deadline for the finished videos.
sound check with bands, interviews would look great.
use lots of cutaway footage to make it look interesting and funky.
no cherry picker or any other machinery can be used due to health and safety.
music from the fiver night has to be used in the videos at some point, especially the fiver promo.
no other music can be used unless it applies to the fiver night.
possible, two fixed angles to film the fiver.
make sure documentary crew film the promo crew filming the promo footage on the night of the fiver event.
gary cannot work with us on the fiver night as he'll be too busy.
possible oppitunity for custom light show during sound checks
collect loads of footage.
simplistic yet stylish video
make sure to include everyones skill within the video. i.e. directing, camera operator skills etc.
interviews with staff at junction and also educational staff at long road must be included within the documentary.
interviews with cram students in level 2 will work well in the documentary.
documentary should last between 5-10minutes. the promo should last between 3-5 minutes.
questions for simon bates
what areas can we access to film in?
are there any logos that we can use?
do you want the same font as the junction logo?
can we use actual band tracks, fiver bands for example?
can we discuss with members of the junction staff, what we want, and ask for their assisstants with anything?
can we use other music, for example, other bands that have played at the junction?
how to bands apply for the fiver night?
are there any pre-existing logos or idents that we could use within our videos?
is there any archive footage?
how tightly controlled is the shoot of the videos?
can we have backstage access when filming the fiver event?
how much live footage do you want us to have within the videos?
when is the final deadline/ cut off point for the completed video?
gender balance?
who is the target audience for both the promo and documentary?
who needs to be credited at the end of our videos?
can we have interviews with the bands?
can we have interviews with the junction staff?
do you want junction branding throughout the videos?
how much live footage do you want in the finished article?
documentry project
we got split into 5 groups in the class. 3 groups were doing the fiver promotional and 2 groups were assigned with doing the work for the documentary.
the groups were:
promo groups 1:
james
hayden
alexander
promo group 2:
laurence
sam
ash
promo group 3:
tara
matt L
tim
documentary group 1:
kirk
mike
philippa
alie
documentary group 2:
matt hornby
dave
joe
in these groups we're working together and designing a video per group. we're then showing the rough cuts to the client and he's going to choose one that he wants improving.
Thursday, 11 February 2010
What the junction want
the junction - what i could do
addenbrookes - what i could do
the picturehouse - what i could do
There was word last year that the ressession had an effect on the cinema so promoting the picturehouse with a video could be beneficial.





