i remember seeing this promotional video for the cambridge film festival while i was doing volunteer work there last year. i remember it being talked about as an interesting way to advertise such an event. people mocked it's style and thought that it was worthy component for a student film. i don't think that's fair at all. i really like it's use of style. it's in the same style as 1930's black and white thrillers and the angling is much like hitchcocks contemporary shot types in films such as vertigo or the birds. it's also very film noir. the shadowing and eery atmosphere makes it a great representation of a nostalgic thriller.
if i compared this to my promotional video for the junction fiver, it would be very different. it's because their promoting different things, using different styles and using different ways of expressing the desired message. the promotional video for the film festival is showing you what to expect from the festival. arts house films and independant movie maker pieces. and also old cinema, the picutre house plays older films as well, not just new releases. the music fits the style of the promo, it's a tense orchestral piece that builds up slowly. this reflects in the editing as well. our promo video for the fiver is fast paced, much like the rock music on top of the video giving it pace, and follows different rules and expectations. we were given a brief to stick to. we needed to make it quick, appealing to 14-17 year olds and to be informative. the promo for the picture house isn't any of these things.
the one thing that is similar in the two videos is the use of music complimenting the style of the video. the promo for the festival is gritty and atmospheric and this translates in both the visuals and the music. our promo video is quick and snappy and this too translates in both the visuals, with use of live footage, and music, also live music recorded on the night to give it an extra element.
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