Monday, 22 February 2010

editing the fiver promo - 3

on the last day of editing we had a lot of work to do. we needed to find a way to make the sound check montage at the beginning work, and we also needed to film footage for the applying part of the video. it's the most important part in a way because it shows bands how to apply and play at the junction. the live footage and sound check footage sells the fiver and gets bands interested but without the information on how to apply, they'll never get that chance.
the first thing we did was we filmed alex cliking away on the computer, sites such as myspace and the junctions website. we got a great shot of alex's eye. you can see the screen in his eye. this shot is used a lot in films. it shows the connection between the person and the computer. the directors cut of bladerunner uses the same shot. it was just an experiment but the shot worked really well and gave the video a more professional look and feel about it. after we filmed the footage we needed we uploaded it and filled in the gaps that needed filling. we then made a sequence at the end that explained how to apply.
after we had finished editing the rough cut, i watched over and liked what i saw, but there were obvious parts that didn't work. the sound check sequence was still at the beginning, it didn't work. the way i said it would work was if there was a sequence for the live footage and applying as well. the sound check footage was about 30seconds long and was cut quickly. if there were similar sequences for applying and the actual fiver event, it wouldn't have been so bad. the client wanted live footage, and we just didn't have enough. also, over the sequence on how to apply, there was a song that didn't fit either. you could tell that the video was rushed last minute. we have time to complete it and make it better but it's just a shame that the rough cut looks the way it does. it's got some really good material in it but there are obvious mistakes that bring the enitre video down.
me and the rest of the group know the mistakes are and are happy with the changes we need to make.

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